BAT (Basic Attention Token) Token developed for use among advertisers, publishers and users in the changing digital advertising market which is developed based on Ethereum technology. It is used for digital ads made through the Brave browser. Developed by Brendan Eich, BAT is also the founder of mozilla & firefox.
The value proposition of BAT is more fair functioning for the rapidly growing internet advertising industry. BAT aims to solve the increasing cost problem of complex digital advertising with an increase of intermediaries by eliminating intermediaries.
Users: strong privacy and security when viewing advertisements, improved relevance and performance, and a share of tokens.
Publishers: improved revenue, better reporting, and less fraud.
Advertisers: less expensive customer attention, less fraud, and better attribution.
The Basic Attention Token (BAT), a token based on Ethereum, is an important element of a new marketplace. Ethereum is an open source, blockchain-based, distributed computing platform oriented towards smart contracts. Payment to the publisher is made in BAT.Publisher payment will be through the BAT system. For the first deployment of BAT, the transactions in BAT will take place through the Brave Ledger system, which is an open source Zero Knowledge Proof scheme presently deployed to allow Brave users to make anonymous donations to publishers using bitcoin as the medium of exchange.
As users are given access to some of the advertising spend in BAT, they will become an important and active part of the advertising and publishing economy, rather than the passive participants they are presently treated as.